Event Technology

di Stephan S. Sunn (Autore)

Davidson Global & Co., 2025

In today's highly competitive global environment, EventTech - Advanced Technology Solutions for High-Impact Events serves as an essential guide for event professionals aiming to deliver measurable value and exceptional experiences. The book outlines advanced strategies for event justification, budget optimization, ROI calculation, and effective sponsor engagement. It emphasizes the integration of data-driven methodologies, predictive analytics, and strategic stakeholder analysis to ensure every event aligns with broader organizational goals and market needs, whether in domestic or international settings. The book further explores the transformation of attendee experience through cutting-edge technologies such as AI, RFID, virtual and hybrid platforms, and real-time analytics. Detailed frameworks for marketing, sponsor acquisition, onsite management, and international travel support are provided to enable seamless execution. Special focus is given to enhancing learning channels, networking opportunities, and post-event value through multi-format content distribution, ensuring that events deliver long-term impact beyond their closing sessions. Finally, EventTech delves into the future of event management, examining the role of AI in predictive planning, personalization, sustainability, and operational efficiency. The book highlights ethical considerations around data privacy and algorithmic fairness, ensuring that innovation is balanced with responsibility. With real-world case studies and practical tools, EventTech positions itself as a must-read for event executives, marketers, and organizers seeking to elevate their events in a digitally transformed, globally connected world.

• Autore: Stephan S. Sunn
• Anno edizione: 2025
• Editore: Davidson Global & Co.
• Formato: EPUB3 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798232503338