The Future of Service Post-COVID-19 Pandemic, Volume 2: Transformation of Services Marketing

Jungwoo Lee (Curatore)

Spring H. Han (Curatore)

Springer Verlag, Singapore, 2021

This book adds to the discussion from Volume 1 by providing insights and stimulating new thinking about the changing nature of services and marketing, service work and workers, and service experiences during and after the COVID-19 pandemic in 2020, particularly focusing on services marketing. This book serves as a useful resource for business practitioners and academics in the areas of service management and marketing responses during a pandemic. Each chapter deals with specific current issues within these industries due to COVID-19 and issues that will come up post-pandemic. As COVID-19 is expected to change the service practice and promote the utilization of novel methods, such as untact marketing, untact service, telecommuting, alternative work arrangements, job crafting, and new work skills, a range of examples and cases are provided to elaborate on applying these emerging new concepts within the service sector.

• Curatore: Jungwoo Lee, Spring H. Han
• Editore: Springer Verlag, Singapore
• Collana: The ICT and Evolution of Work
• Anno: 2021
• Rilegatura: Hardback
• Pagine: 264 p.
• Dimensioni: 235 x 155 mm
• EAN: 9789813341333

Testo in English