Go Long

di Dennis Carey (Autore)

Brian Dumaine (Autore)

Michael Useem (Autore)

vedi tutti

Ascent Audio, 2018

In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind-the-scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition. ? Why did CEO Larry Merlo allow CVS to take a 2 billion dollar hit—on purpose? ? How did CEO Alan Mulally maneuver Ford's 48 billion dollar turnaround? ? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? ? Why did CEO Paul Polman's turn back to Unilever's original mission of leading with a purpose to fuel profits? ? How did CEO Ivan Seidenberg convince his investors and board to allow him to make a 150 billion dollar bet? ? How did CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy.

• Autore: Dennis Carey, Brian Dumaine, Michael Useem
• Durata in (hh:mm:ss): 03:40:31
• Anno edizione: 2018
• Editore: Ascent Audio
• EAN: 9781469099507

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