Going Global: An Information Sourcebook for Small and Medium-Sized Businesses

di Susan C. Awe (Autore)

Bloomsbury Publishing Plc, 2009

This title helps small and medium-sized enterprises discover the advantages and disadvantages of international business and plan their entry or expansion strategies. In an age where globalizing a business has gone from an innovation to an imperative, how can entrepreneurs make sure their small- and medium-sized enterprises (SMEs) are set up for maximum worldwide reach from the very beginning? Going Global: An Informational Sourcebook for Small and Medium-Sized Businesses is an extraordinary resource that points the way to a wealth of available print and web resources for helping SME owners research their international sales potential. Going Global offers separate chapters on such critical topics as how to do a business plan, how to analyze the competition and the market, how to find foreign customers, how to set up an international business, how to manage a global business, and how to use the Internet to its fullest. No matter what stage of entering international trade a company is in, its owners, managers, and stakeholders will be able to quickly and easily find the information and expertise they need to compete in a world-based economy.

• Autore: Susan C. Awe
• Editore: Bloomsbury Publishing Plc
• Anno: 2009
• Rilegatura: Paperback / softback
• Pagine: 284 p.
• Dimensioni: 235 x 156 mm
• Peso: 454 gr.
• EAN: 9781591586517

Testo in English