HBR Guide to Better Business Writing (HBR Guide Series): Engage Readers, Tighten and Brighten, Make Your Case

di Bryan A. Garner (Autore)

Harvard Business Review Press, 2013

DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

• Autore: Bryan A. Garner
• Editore: Harvard Business Review Press
• Collana: HBR Guide Series
• Anno: 2013
• Rilegatura: Hardback
• Pagine: 242 p.
• Dimensioni: 215 x 139 mm
• Peso: 269 gr.
• EAN: 9781633693906

Testo in English