influence: The Psychology of Persuasion

Robert B. Cialdini

Anno: 2007
Rilegatura: Paperback / softback
Pagine: 336 p.
Testo in English
Dimensioni: 203 x 135 mm
Peso: 249 gr.
  • EAN: 9780061241895
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Descrizione
Influence, the classic book on persuasion, explains the psychology of why people say "yes"-and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader-and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.