Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies

di Ernie Ross (Autore)

Advantage Media Group, 2025

In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts. Through compelling stories—from converting gang leaders through basketball to rescuing a national brewery from foreign competition—Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact). Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.

• Autore: Ernie Ross
• Editore: Advantage Media Group
• Anno: 2025
• Rilegatura: Hardback
• Pagine: 176 p.
• Dimensioni: 229 x 152 mm
• EAN: 9798887506319

Testo in English