Making Them Believe: How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

di Dan S. Kennedy (Autore)

Chip Kessler (Autore)

Entrepreneur Press, 2025

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives. In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture. IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read! EXPLORE: Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation. The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses. An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors. The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners. A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made! The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection. The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business. INCLUDES: TRANSCRIPT of a Brinkley Radio Broadcast ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy. PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.

• Autore: Dan S. Kennedy, Chip Kessler
• Editore: Entrepreneur Press
• Anno: 2025
• Rilegatura: Paperback / softback
• Pagine: 250 p.
• Dimensioni: 215 x 139 mm
• EAN: 9781642011821

Testo in English