Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice

di Deidre Pettinga (Autore)

Azure D. S. Angelov (Autore)

David F. Bateman (Autore)

Rowman & Littlefield, 2019

Due to the changing competitive landscape in education, it becomes vital for aspiring school leaders to understand how families select schools for their children. Families today shop for a school in a manner consistent with how they research a new appliance or automobile prior to purchase.  Unfortunately, many public schools are unprepared to assist families in this decision-making process. Public schools need to become aware of the changing dynamics of education, understand the reasons for telling others about what they do, and then develop a comprehensive and coherent strategy for successfully marketing their program. That is the purpose of this book. Marketing Management for School Leaders: The Theory and Practice for Effective Educational Practice will provide educational leadership students a theoretical understanding of marketing to equip them with sound principles upon which they can build actionable strategies in their professional practice.

• Autore: Deidre Pettinga, Azure D. S. Angelov, David F. Bateman
• Editore: Rowman & Littlefield
• Anno: 2019
• Rilegatura: Hardback
• Pagine: 158 p.
• Dimensioni: 231 x 160 mm
• Peso: 413 gr.
• EAN: 9781475850079

Testo in English