Marketing/Planning Library and Information Services

di Darlene E. Weingand (Autore)

Bloomsbury Publishing Plc, 1999

Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This new edition of Weingand's practical handbook gives a broad overview of the entire marketing/planning system-from a working definition of marketing, creating a marketing team, and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, connecting to customers, promoting services, and evaluating the end result. In each of these areas, Weingand has updated the information, added new scenarios and figures, even restructured some of the concepts. Special attention is given to the relationship between the library's mission and vision, and a more thorough discussion of budgetary considerations is offered. A new chapter that focuses on the future and the library's role in the next millennium concludes the work. This basic g

• Autore: Darlene E. Weingand
• Editore: Bloomsbury Publishing Plc
• Anno: 1999
• Rilegatura: Hardback
• Pagine: 187 p.
• Dimensioni: 229 x 152 mm
• Peso: 454 gr.
• EAN: 9781563086120

Testo in English