Microeconomics for Managers: Principles and Applications

di Richard B. McKenzie (Autore)

D. Eric Schansberg (Autore)

Dwight R. Lee (Autore)

Cambridge University Press, 2024

This fully updated fourth edition explores microeconomic concepts, with a distinctive emphasis on 'the economic way of thinking' and its applicability to sharp managerial thinking, productivity, and good decision-making. It stands apart due to its strong focus on practical and applied knowledge from the business context and its unique structure (Part I of each chapter develops key economic principles; Part II draws on those principles to discuss organizational and incentive issues in management, focusing on solving the 'principal-agent' problem to maximize the profitability of the firm). There are plentiful real-life scenarios and provocative examples in each chapter. Accessible to MBA students, other graduate students and undergraduates, it is ideal as a core text for courses in Managerial Economics. Requiring an understanding of only basic algebra, this new edition is more concise with a wealth of online resources, including additional online chapters and an online appendix with more advanced mathematical applications.

• Autore: Richard B. McKenzie, D. Eric Schansberg, Dwight R. Lee
• Editore: Cambridge University Press
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 566 p.
• Dimensioni: 252 x 178 mm
• Peso: 1160 gr.
• EAN: 9781009507196

Testo in English