MVP KB: A Practical Guide for Customer Service Knowledge Management (2nd Ed.)

di Martin Hobratschk (Autore)

Cognita Books, 2026

What if your knowledge base could be the most valuable player in your customer service operation? For too many companies, the knowledge base (KB) is an afterthought, often a chaotic collection of outdated documents scattered across systems like Sharepoint or OneNote, managed by someone already juggling multiple other roles. This "digital landfill" makes it nearly impossible for agents or customers to find the information they need, leading to frustrating "swivel chair" experiences and costly mistakes. Without a well-structured and maintained KB, inefficiencies run rampant, customer satisfaction plummets, and promising AI implementations fail to deliver because they're built on "garbage" data. But it doesn't have to be this way. You don't need a massive budget, a dedicated team, or years of expertise in formal knowledge management frameworks to build a KB that truly makes a difference. By applying a DIY, MVP (Minimum Viable Product) approach, you can create a foundational system that empowers agents, delights customers, and provides a solid base for future growth, including effective AI tools. This practical recipe borrows essential principles from methodologies like KCS and Agile, focusing on actionable steps for assessment, planning, building, and continuous improvement, demonstrating tangible ROI through metrics like reduced average handle time, increased first contact resolution and better AI outcomes. It's about putting people first - empowering contributors and curators, and valuing the crucial feedback from your frontline knowledge users. Are you ready to transform your disorganized knowledge into the strategic asset your contact center needs?

• Autore: Martin Hobratschk
• Anno edizione: 2026
• Editore: Cognita Books
• Formato: EPUB3 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798997196417