One-Click Cover

di Dan Van Oss (Autore)

Sterling & Stone, 2019

Most book covers fail. Yours doesn't have to. Readers really do judge books by their covers. A great story with the wrong cover sells like a bad one. A beautiful cover in the wrong genre sells worse than a plain one. The difference between a cover that converts and a cover that gathers dust isn't art. It's design strategy — and most authors have never been taught what that means. Dan Van Oss has designed thousands of book covers for indie authors across every major genre. He runs covers for Sterling & Stone, one of the largest indie publishing companies in the business. He's seen what works at scale, what fails on launch day, and exactly why. One-Click Cover is the book he wishes every author would read before hiring a designer. Inside, you'll learn: Why covers matter more than the writing when it comes to a buying decision The design elements that make a cover "one-clickable" — composition, typography, genre signals How to choose the right designer for your book, your genre, and your budget How to brief a designer effectively so you get the cover you actually want The genre conventions every cover has to honor — and the ones you can break Why "beautiful" and "right for the book" aren't the same thing — and how to tell them apart Plus dozens of real before-and-after examples so you can see every principle in action. Your story deserves a cover that gives it the best possible chance. One-Click Cover shows you how to give it one. Includes the free One-Click Cover Workbook — an honest audit of the cover you have, plus the prep work that makes your next designer relationship the best one of your career. Pick up your copy. Pick up your cover. Get the click.

• Autore: Dan Van Oss
• Anno edizione: 2019
• Editore: Sterling & Stone
• Formato: EPUB3 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781393313106