Responsible Corporate Communication

di David L. Redmund (Autore)

Business Expert Press, 2015

In an increasingly competitive and fast-paced economy, communication cannot be a function delegated to the public relations department. Its every leaders responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-Alevel undergraduate students would also benefit.

• Autore: David L. Redmund
• Editore: Business Expert Press
• Anno: 2015
• Rilegatura: Paperback / softback
• Pagine: 150 p.
• Dimensioni: 230 x 155 mm
• Peso: 195 gr.
• EAN: 9781606497548

Testo in English