Revolutionizing the AI-Digital Landscape: A Guide to Sustainable Emerging Technologies for Marketing Professionals

Alex Khang (Curatore)

Pushan Kumar Dutta (Curatore)

Taylor & Francis Ltd, 2024

This book investigates the growing influence of artificial intelligence in the marketing sphere providing insights into how AI can be harnessed for developing more effective and efficient marketing strategies. In addition, the book offers a comprehensive overview of the various digital marketing tools available to entrepreneurs, discussing their features, benefits, and potential drawbacks. This helps entrepreneurs make well-informed decisions when selecting the tools most suited to their needs and objectives. It is designed to help entrepreneurs develop and implement successful strategies, leveraging the latest tools and technologies to achieve their business goals. As the digital landscape continues to evolve rapidly, this book serves as a valuable resource for entrepreneurs looking to stay ahead of the curve and capitalize on new opportunities. The book's scope encompasses many topics, including customer experience, content marketing, AI strategy, and digital marketing tools.

• Curatore: Alex Khang, Pushan Kumar Dutta
• Editore: Taylor & Francis Ltd
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 350 p.
• Dimensioni: 254 x 178 mm
• Peso: 680 gr.
• EAN: 9781032688299

Testo in English