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Nostalgic and accurate insights into the history of the leading shipyards that forged the Italian yacht industry from the early 1950s through to the present day.
Discover the milestones that propelled Italy to the top of leaderboard of the world’s megayacht manufacturers. The second part of this captivating story focuses on the remarkable rise of the Azimut-Benetti Group; a company which has not only secured the top spot on the global stage, but, as even its own competitors admit, has shaped the Italian yacht sector.
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Traduttore:
Editore:
Collana:
Anno edizione:
2019
In commercio dal:
12 novembre 2019
Pagine:
344 p., ill. , Rilegato
EAN:
9788891826992
Indice
INTRODUCTION
Marila Guadagnini
THE ITALIAN YACHTING INDUSTRY SINCE THE 1950S
Marila Guadagnini
Chapter 1
ITALY IN THE 1950S AND 1960S: THE PIONEERING PHASE OF THE YACHT SECTOR
1. The genealogies of the sea
1.1 Riva: the Ferrari of the sea
1.2 Baglietto: luxury cabin cruisers
1.3 Picchiotti: rebirth out of destruction
1.4 Benetti: an icon which challenges the times
1.5 New and old shipyards
1.6 The first brokers
Chapter 2
PHASE 2: THE 1970S AND 1980S
2.1 From the first crisis to new expansion
2.2 The "fashion" for sailing boats and the Sorrento gozzo
2.3 Small and medium motorboats
2.4 The growth of Azimut
2.5 The evolution of Ferretti
2.6 The large-dimension yacht sector
2.6.1 The design maestros
2.6.2 Old and new luxury shipyards
2.6.3 Ever-expanding boat dimensions
2.6.4 The role of subcontractors and third-party suppliers
Chapter 3
CRISIS YEARS FOR HERITAGE SHIPYARDS
3.1 Riva
3.2 Benetti
3.3 Baglietto
3.4 Other heritage shipyards
Chapter 4
FROM THE 1990S THROUGH TO THE GREAT CRISIS
4.1 An overview
4.2 Innovation in the productive process
4.3 Leading players of the past two decades
4.4 The growth of Azimut-Benetti
4.5 The growth of the Ferretti Group
4.6 The two leading players and the Great Crisis
4.7 How the 2008 crisis affects old and new shipyards
4.8 Italian supremacy in the megayachts sector
Chapter 5
SOME OBSERVATIONS ABOUT THE ITALIAN YACHT INDUSTRY
Paolo Vitelli
Chapter 6
SOME NOTES ABOUT ITALIAN LEGISLATION IN THE YACHTING SECTOR FROM POST-WAR YEARS THROUGH TO TODAY
Lorenzo Pollicardo
A STORY WITHIN THE STORY: AZIMUT BENETTI
Paolo and Giovanna Vitelli
Chapter 7
FIFTY YEARS OFAZIMUT-BENETTI: "THE TIME OF A LIFE, THE TIME OF A DREAM"
Paolo Vitelli
Introduction
1. How it all began
2. From broker to yacht builder
3. Early successes and colleagues
4. The attempt to purchase Baglietto
5. Azimut becomes world famous: the years 1980-1985
5.1 Internationalisation
5.2 The acquisition of the historic Benetti brand
5.3 The Blue Riband Challenge
6. From the first crisis to the company's consolidation
7. The 1990s: heading up the ranks in the global megayacht sector
7.1 New models and the collaboration with Stefano Righini
7.2 Client relationships
7.3 Going global continues
7.4 Some numbers
8. The new millennium
8.1 Acquisitions
8.2 New Benetti sites at Viareggio and Livorno
8.3 Other purchases
8.4 The marinas
8.5 More new Azimut and Benetti models
8.6 Technological innovation
8.7 The management change of the early 2000s
and the generational handover
9. The years of the great crisis and the current recovery
10. Opportunities lost and risks avoided
11. Some final thoughts
Chapter 8
FATHER TO DAUGHTER
Giovanna Vitelli
1. How I got involved with Azimut-Benetti
2. My early experiences in the company
3. Product development
4. The company today
Conclusions
LOOKING TOWARDS THE FUTURE
Paolo Vitelli
APPENDIX
About the authors
Bibliography
Websites
Documents
Marila Guadagnini
THE ITALIAN YACHTING INDUSTRY SINCE THE 1950S
Marila Guadagnini
Chapter 1
ITALY IN THE 1950S AND 1960S: THE PIONEERING PHASE OF THE YACHT SECTOR
1. The genealogies of the sea
1.1 Riva: the Ferrari of the sea
1.2 Baglietto: luxury cabin cruisers
1.3 Picchiotti: rebirth out of destruction
1.4 Benetti: an icon which challenges the times
1.5 New and old shipyards
1.6 The first brokers
Chapter 2
PHASE 2: THE 1970S AND 1980S
2.1 From the first crisis to new expansion
2.2 The "fashion" for sailing boats and the Sorrento gozzo
2.3 Small and medium motorboats
2.4 The growth of Azimut
2.5 The evolution of Ferretti
2.6 The large-dimension yacht sector
2.6.1 The design maestros
2.6.2 Old and new luxury shipyards
2.6.3 Ever-expanding boat dimensions
2.6.4 The role of subcontractors and third-party suppliers
Chapter 3
CRISIS YEARS FOR HERITAGE SHIPYARDS
3.1 Riva
3.2 Benetti
3.3 Baglietto
3.4 Other heritage shipyards
Chapter 4
FROM THE 1990S THROUGH TO THE GREAT CRISIS
4.1 An overview
4.2 Innovation in the productive process
4.3 Leading players of the past two decades
4.4 The growth of Azimut-Benetti
4.5 The growth of the Ferretti Group
4.6 The two leading players and the Great Crisis
4.7 How the 2008 crisis affects old and new shipyards
4.8 Italian supremacy in the megayachts sector
Chapter 5
SOME OBSERVATIONS ABOUT THE ITALIAN YACHT INDUSTRY
Paolo Vitelli
Chapter 6
SOME NOTES ABOUT ITALIAN LEGISLATION IN THE YACHTING SECTOR FROM POST-WAR YEARS THROUGH TO TODAY
Lorenzo Pollicardo
A STORY WITHIN THE STORY: AZIMUT BENETTI
Paolo and Giovanna Vitelli
Chapter 7
FIFTY YEARS OFAZIMUT-BENETTI: "THE TIME OF A LIFE, THE TIME OF A DREAM"
Paolo Vitelli
Introduction
1. How it all began
2. From broker to yacht builder
3. Early successes and colleagues
4. The attempt to purchase Baglietto
5. Azimut becomes world famous: the years 1980-1985
5.1 Internationalisation
5.2 The acquisition of the historic Benetti brand
5.3 The Blue Riband Challenge
6. From the first crisis to the company's consolidation
7. The 1990s: heading up the ranks in the global megayacht sector
7.1 New models and the collaboration with Stefano Righini
7.2 Client relationships
7.3 Going global continues
7.4 Some numbers
8. The new millennium
8.1 Acquisitions
8.2 New Benetti sites at Viareggio and Livorno
8.3 Other purchases
8.4 The marinas
8.5 More new Azimut and Benetti models
8.6 Technological innovation
8.7 The management change of the early 2000s
and the generational handover
9. The years of the great crisis and the current recovery
10. Opportunities lost and risks avoided
11. Some final thoughts
Chapter 8
FATHER TO DAUGHTER
Giovanna Vitelli
1. How I got involved with Azimut-Benetti
2. My early experiences in the company
3. Product development
4. The company today
Conclusions
LOOKING TOWARDS THE FUTURE
Paolo Vitelli
APPENDIX
About the authors
Bibliography
Websites
Documents
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