Scaling Procedures: Issues and Applications

di Richard G. Netemeyer (Autore)

William O. Bearden (Autore)

Subhash Sharma (Autore)

SAGE Publications Inc, 2003

`This is an excellent book which introduces the underlying concepts and practical issues related to psychosocial measurement and scale development' - Statistics in Medicine Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social-psychological constructs. Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G Netemeyer, William O Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity. Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression. Designed for graduate students in measurement/psychometrics, structural equation modeling, and survey research seminars across the social science disciplines, this book also addresses the needs of researchers and academics in all business, psychology, and sociology-related disciplines.

• Autore: Richard G. Netemeyer, William O. Bearden, Subhash Sharma
• Editore: SAGE Publications Inc
• Anno: 2003
• Rilegatura: Paperback / softback
• Pagine: 224 p.
• Dimensioni: 228 x 152 mm
• Peso: 330 gr.
• EAN: 9780761920274

Testo in English