Selling Your Value Proposition: How to Transform Your Business into a Selling Organization

di Cindy Barnes (Autore)

Helen Blake (Autore)

Tamara Howard (Autore)

Kogan Page Ltd, 2017

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

• Autore: Cindy Barnes, Helen Blake, Tamara Howard
• Editore: Kogan Page Ltd
• Anno: 2017
• Rilegatura: Paperback / softback
• Pagine: 232 p.
• Dimensioni: 234 x 156 mm
• Peso: 375 gr.
• EAN: 9780749479916

Testo in English