Strategic Management: Competitiveness & Globalization: Concepts & Cases

di Henk Volberda (Autore)

Robert Morgan (Autore)

Patrick Reinmoeller (Autore)

Cengage Learning EMEA, 2011

Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text’s trademark integrated approach, Strategic Management: Competitiveness and Globalization provides the most comprehensive and thorough coverage of strategic management now available in the market. Whilst maintaining the strengths and hallmark features of the original work, this new strategy text has been specially prepared to match the modern EMEA curriculum with boosted coverage of implementation issues, analysis of how firms use strategic management tools, techniques and concepts, a balanced emphasis on economics and resource-based perspectives and expanded coverage of comparative governance and organizational renewal. Strategic Management has been shortlisted for the 2011/12 CMI Management Book of the Year awards in the ebook and Management and Leadership Textbook categories. More information about the CMI and the competition can be found here http://yearbook.managers.org.uk/index5.htm.

• Autore: Henk Volberda, Robert Morgan, Patrick Reinmoeller
• Editore: Cengage Learning EMEA
• Anno: 2011
• Rilegatura: Paperback / softback
• Pagine: 816 p.
• Dimensioni: 28 x 195 mm
• Peso: 712 gr.
• EAN: 9781408019184

Testo in English