Summary of Switch

di SellWave Audio (Autore)

SellWave Audio, 2025

This audiobook is narrated by a digital voice. In Switch, Chip and Dan Heath delve into the fundamental conflict that can either drive or derail change efforts—one that exists within our very brains. Psychologists have discovered that our minds are governed by two distinct systems: the rational mind, which seeks progress and improvement, and the emotional mind, which clings to comfort and familiarity. This inner tension explains why we may crave a beach body but reach for the Oreo cookie, or want to make changes at work but resist altering our established routines. Understanding this conflict is key to making lasting change. Through a series of compelling, real-world stories, the Heath brothers illustrate how ordinary people—whether employees, managers, parents, or medical professionals—have successfully bridged this divide, leading to extraordinary transformations. From medical interns who challenged a dangerous, long-standing practice, to a home-organizing expert who found a way to make housekeeping less daunting, to a manager who turned a lackluster customer support team into passionate service advocates, Switch showcases how harnessing both the rational and emotional sides of the mind can lead to remarkable results. The book draws on decades of research from psychology, sociology, and other fields, offering a clear framework for change. By recognizing the pattern behind successful transformations, you can apply it to your own life—whether you’re seeking to change your career, your health, or even the world. Switch provides the tools to align both your rational and emotional minds, showing how you can create lasting change in the areas that matter most.

• Autore: SellWave Audio
• Anno edizione: 2025
• Editore: SellWave Audio
• Lingua: Inglese
• EAN: 9798260869482