Sustainable Marketing and Customer Value

Subrata Chattopadhyay (Curatore)

Sundeep Singh Sondhi (Curatore)

Taylor & Francis Ltd, 2024

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

• Curatore: Subrata Chattopadhyay, Sundeep Singh Sondhi
• Editore: Taylor & Francis Ltd
• Collana: Routledge Studies in Marketing
• Anno: 2024
• Rilegatura: Paperback / softback
• Pagine: 326 p.
• Dimensioni: 234 x 156 mm
• Peso: 640 gr.
• EAN: 9781032002453

Testo in English