Understanding Intercultural Communication: Negotiating a Grammar of Culture

di Adrian Holliday (Autore)

Taylor & Francis Ltd, 2013

In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.

• Autore: Adrian Holliday
• Editore: Taylor & Francis Ltd
• Anno: 2013
• Rilegatura: Hardback
• Pagine: 188 p.
• Dimensioni: 248 x 171 mm
• Peso: 522 gr.
• EAN: 9780415691314

Testo in English