Why Start-Ups Fail: Avoiding the traps on the path to commercial success

di Bernie Bulkin (Autore)

Bloomsbury Publishing PLC, 2026

A shocking 90% of start-ups fail. Many of these failures are preventable, but you need to understand the causes and how to avoid them – both as an entrepreneur and an investor. From technology to the market, from leadership to money, there are numerous reasons why your start-up will fail. Bernie Bulkin – who has been at both sides of the investment table – guides you through the six major reasons why start-ups fail, and how to avoid them. Instead of accepting failure as inevitable, this book breaks down the main reasons why start-ups fail and how to turn them on their head. Whether you’re a founder or an investor, if you’re going to put in the time, money, and effort to ensure a company succeeds, you should go in with your eyes open. Bernie’s common-sense approach offers the experience of a venture capitalist who has been there and done that. Leadership at all levels makes a difference. Using real-life examples, and applying behavioural economics to venture decision-making, Why Start-Ups Fail spotlights what founders most often lack, and shares the who, how, and why of making a start-up succeed and avoiding the traps blocking your path to commercial success.

• Autore: Bernie Bulkin
• Editore: Bloomsbury Publishing PLC
• Anno: 2026
• Rilegatura: Hardback
• Pagine: 240 p.
• Dimensioni: 238 x 158 mm
• Peso: 440 gr.
• EAN: 9781399430227

Testo in English