Why You Can’t Stop Scrolling

di Kunal Nihore (Autore)

Kunal Nihore, 2026

Why does stopping feel harder than starting? Why do you keep scrolling even when you know it's costing time, focus, and energy? Why You Can't Stop Scrolling explores the psychology behind modern digital platforms and the invisible systems designed to capture and hold human attention. Without blaming technology or promoting extreme digital detoxes, this book explains how dopamine-driven reward loops, infinite scroll design, emotional triggers, and adaptive algorithms quietly shape behavior. You'll discover how anticipation becomes more powerful than satisfaction, why natural stopping points disappeared, how emotions like curiosity, fear, validation, and outrage drive engagement, and why willpower alone struggles against engineered environments. The book also explains how algorithms learn patterns of behavior rather than intentions, making influence feel natural instead of forced. Most importantly, this book restores clarity. When the mechanics of attention become visible, distraction no longer feels like personal failure. Awareness creates space for choice, focus, and balance in a world designed for constant engagement. You may still scroll—but you'll finally understand why, and what changes when awareness replaces autopilot.

• Autore: Kunal Nihore
• Anno edizione: 2026
• Editore: Kunal Nihore
• Formato: EPUB2 con Adobe DRM
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798233650581