It may not be common knowledge that the name Gabel—a world leader in the production of poles for Skiing, Trekking, Nordic Walking, and Trail Running—is an acronym which reveals the name of a man, GAldino BELtramello, who, alongside his wife Luciana, was the founder of this important industry in Bassano del Grappa, Italy. Galdino Beltramello tells us of his life interwoven with years of carefree moments spent in the countryside, but also tainted with pained memories such as losing his sister and his father at a young age, of having migrated to France and to Hitler’s Germany, the war and the Partisan resistance. “It was the sense of humiliation and the taste for vengeance that kept our hearts warm, not our woolen clothing “recalls Galdino of his years spent in France, and of the resentment he harbored towards his school companions who were “cruel, even if unconsciously, as often only children can be. It wasn’t because they were nasty, after all they were children too, but probably because they transferred what they heard from their parents, regarding immigrants and so on, on to us“. “The Will to Win” offers us the opportunity to rediscover or to reflect on our own origins, and to relive the history of post-war Italy through the economic boom up until the Oil Crisis in the 70s, and the ensuing social conflicts. The book also has something to say to adolescents trying to navigate the world around them in that they can empathize with how Galdino feels towards his more educated colleagues, something which he eventually transforms into his own path to success. Underlying the book are the events concerning the “Smalterie di Bassano” and the establishment of Gabel in the mid-fifties, with the first ski poles being produced almost as a hobby with the help of his sister and brother-in-law, in order to supply the newly born Bassan Alpine ski team and the first ski-hire centres in Asiago.