22 Immutable Laws of Branding by Al Ries and Laura Ries, The

di Capsule Audio (Autore)

Brairwood Publishing LLC, 2025

This audiobook is narrated by a digital voice. The 22 Immutable Laws of Branding Audiobook Summary In today's crowded marketplace, one factor determines success above all others: the power of your brand. Al and Laura Ries's seminal work reveals the fundamental principles that govern brand success—and brand failure. Through clear examples from Apple to Xerox, they demonstrate how these 22 laws can make or break your business. Discover essential strategies like: Why expanding your brand can be the fastest route to destroying it When narrowing your focus dramatically increases your impact How to leverage the Law of Publicity to dominate your category Why creating a "sub-brand" often cannibalizes your main offering This is a capsule version of the book, capturing its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Perfect for entrepreneurs, marketers, and business leaders who need to understand the psychology behind what makes iconic brands stick in consumers' minds—and how to apply these principles to their own ventures. Stop diluting your message and start dominating your category. Learn why "different" beats "better" every time, and how to position your brand for lasting success. Get the essential wisdom of branding's most influential text—without the time investment.

• Autore: Capsule Audio
• Durata in (hh:mm:ss): 00:10:08
• Anno edizione: 2025
• Editore: Brairwood Publishing LLC
• Lingua: Inglese
• EAN: 9798318291944