Analysis for Marketing Planning

Donald R. Lehmann, Russell S. Winer

Anno: 2007
Rilegatura: Paperback / softback
Pagine: 312 p.
Testo in English
Dimensioni: 231 x 165 mm
Peso: 413 gr.
  • EAN: 9780073529844
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Descrizione

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product's environment, customers and competitors.