Applications of Neuromarketing in the Metaverse

Monika Gupta (Curatore)

Kumar Shalender (Curatore)

IGI Global, 2023

The metaverse is opening new avenues of opportunities for product manufacturers as well as service providers; due to this, further study on the scope and challenges that the application of neuromarketing in virtual worlds faces across different disciplines and business segments is required. The immense growth potential currently untapped in the metaverse domain can be taken to a different level altogether with the help of neuromarketing applications. Applications of Neuromarketing in the Metaverse discusses brand positioning among the target market in the virtual world through the application of neuromarketing principles and techniques. The book also explores consumer behavior and decodes their physiological and psychological responses in the metaverse domain with the help of tools and technologies used in neuromarketing. Covering key topics such as media, virtual reality, and branding, this premier reference source is ideal for industry professionals, marketers, business owners, managers, researchers, academicians, scholars, practitioners, instructors, and students.

• Curatore: Monika Gupta, Kumar Shalender
• Editore: IGI Global
• Anno: 2023
• Rilegatura: Paperback / softback
• Pagine: 300 p.
• Dimensioni: 254 x 178 mm
• Peso: 292 gr.
• EAN: 9781668481516

Testo in English