The BCG Growth-Share Matrix: Theory and Applications

The BCG Growth-Share Matrix: Theory and Applications

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Editore: 50Minutes.com
Formato: EPUB
Testo in en
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Compatibilità: Tutti i dispositivi (eccetto Kindle) Scopri di più
Dimensioni: 1,33 MB
  • EAN: 9782806266156

€ 3,99

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The key to portfolio management! 

This book is a practical and accessible guide to understanding and implementing the BCG growth-share matrix, providing you with the essential information and saving time.

In 50 minutes you will be able to:

   • Analyze the activities in your business portfolio and identify the role they play in the business as a whole
   • Sort these activities into the four categories of the matrix: stars, question marks, cash cows and dogs
   • Identify the future market shares and growth to make sure you invest in the right activities

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