Branding Brain, The: Decoding The Science Of Neuromarketing

di Nora Elizabeth Sanders (Autore)

Wayne Musick, 2025

This audiobook is narrated by a digital voice. This thought-provoking book unravels the inner workings of our complex brains and uncovers the secrets of how they respond to marketing stimuli. Using a simple and accessible language, the book acts as a guide to understanding the maze-like intricacies of the human mind in relation to branding. Explore how neuromarketing, a cutting-edge field that merges neuroscience and marketing, can provide invaluable insights into consumer behavior. Discover how our brains are hardwired to respond to certain stimuli and how marketers can tap into these innate processes to create highly effective campaigns. The Branding Brain presents a comprehensive analysis of the most influential neuroscience research in the field, broken down into digestible morsels. Delve into the concept of emotional branding and how it affects our decision-making processes. Discover the power of sensory marketing and learn how strategic manipulations of sound, smell, touch, taste, and visuals can shape consumer experiences. Through captivating case studies and real-world examples, this book highlights successful neuromarketing campaigns that have shaped branding strategies. Dive into the minds of consumers and understand how subconscious cues can influence their choices, preferences, and loyalty. Explore the interconnectedness of memory, emotion, and purchasing decisions, turning your brand into an irresistible force. It provides both marketers and consumers with an intriguing glimpse into the science behind the choices we make and the influence brands have on us. Whether you are a novice in the field or a seasoned marketer, this book offers valuable insights into harnessing the power of neuroscience to create impactful and persuasive branding strategies.

• Autore: Nora Elizabeth Sanders
• Durata in (hh:mm:ss): 03:27:01
• Anno edizione: 2025
• Editore: Wayne Musick
• Lingua: Inglese
• EAN: 9798347718405