Bushido Capitalism: The code to redefine business for a sustainable future

In 2020, the world was rocked by the sudden and indiscriminate spread of COVID-19. But for all the damage caused - lives lost, economies roiled and jobs eradicated - it also created opportunities for individuals and businesses to pause and reflect. Bushido Capitalism explores the ways in which this forced interlude has allowed us to reflect on the effects of a Great Acceleration of the last two decades and to critically evaluate where we should go next. Guided by updated values of Bushido, which have long been enshrined in Japanese culture but are rarely referenced in the West, this book presents ways in which we can use this current inflection point to become more responsible, ethical and sustainably minded citizens and business leaders. It underscores the importance of collaboration, humility and realism, but also of confidence, ambition and creativity. It demonstrates that businesses, particularly in a complex and polarized world, can be a force for the common good of society - if run the right way.