BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest

Marshal Cohen

Anno: 2010
Rilegatura: Hardback
Pagine: 224 p.
Testo in English
Dimensioni: 236 x 163 mm
Peso: 516 gr.
  • EAN: 9780071667838
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Descrizione

18 easy ways to ensure consumers choose your product over the competition's The world of consumer business is always hit hardest during a recession. But that doesn't mean you can't still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy. Written by Marshal Cohen, a global leader in market research and consumer behavior, Buy Me! takes a close look at customer behavior in today's economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by Adding new, must-have features through dramatic upgrades Providing extra services to add value Building upon a strong reputation and impressive brand heritage Reevaluating every product to make your company lean and mean as possible Cohen explains how to use these techniques to create a can't-lose business strategy--helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.