Competitive Advantage Through Information Technology

Jack D. Callon

Anno: 1996
Rilegatura: Paperback
Pagine: 370 p.
Testo in English
Dimensioni: 238 x 190 mm
Peso: 453 gr.
  • EAN: 9780070112506
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Descrizione

This MBA-level text can be used in an Management Information Systems, or Corporate Information Systems, or Executive Information Systems course. This project-based text focuses on using information technology (IT) for a competitive advantage and has a global emphasis. Students will analyze real companies and develop competitive strategies. Students will analyze original and published case studies throughout the text. The text builds to a major project where students will design an information technology strategy for a real business.