Consumer Research: Postcards From the Edge

Anno: 1997
Rilegatura: Paperback / softback
Pagine: 424 p.
Testo in English
Dimensioni: 235 x 159 mm
Peso: 794 gr.
  • EAN: 9780415173179
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Descrizione
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer research * marketing in cyberspace * poststructuralism in marketing * semiotics in marketing and consumer research