Consuming Traditions: Modernity, Modernism, and the Commodified Authentic

Elizabeth Outka

Anno: 2009
Rilegatura: Hardback
Pagine: 232 p.
Testo in English
Dimensioni: 242 x 162 mm
Peso: 463 gr.
  • EAN: 9780195372694
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Descrizione
In an unprecedented phenomenon that swept across Britain at the turn of the nineteenth century, writers, advertisers, and architects began to create and sell images of an authentic cultural realm paradoxically considered outside the marketplace. Such images were located in nostalgic pictures of an idyllic, pre-industrial past, in supposedly original objects not derived from previous traditions, and in the ideal of a purified aesthetic that might be separated from the mass market. Presenting a lively, unique study of what she terms the "commodified authentic," Elizabeth Outka explores this crucial but overlooked development in the history of modernity with a piercing look at consumer culture and the marketing of authenticity in late nineteenth- and early twentieth-century Britain.