Creating Brand Cool: Brand Distinction in the Online Marketplace

di Joan Abraham (Autore)

Taylor & Francis Ltd, 2021

In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

• Autore: Joan Abraham
• Editore: Taylor & Francis Ltd
• Anno: 2021
• Rilegatura: Paperback / softback
• Pagine: 100 p.
• Dimensioni: 229 x 152 mm
• Peso: 453 gr.
• EAN: 9780367693145

Testo in English