Customer Data and Privacy: The Insights You Need from Harvard Business Review

di Andrew Burt (Autore)

Harvard Business Review (Autore)

Thomas C. Redman (Autore)

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Harvard Business Review Press, 2020

A curated collection of HBR's latest thinking on the business implications of the collection, storage, and use of customer data and privacy. Features for readers: Curates the latest and most important thinking on customer data and privacy--a topic that all leaders and managers--actually ALL individuals--need to be up to speed and conversant on. Provides a range of diverse contributors and viewpoints with clear takeaways. From foundational basics to research to use cases--all with HBR's quality and rigor. Introduces readers to the topic. Provides the essential basics and prepares them for more in-depth engagement. Provides intermediates with a refresher on the basics of the topic and extends their knowledge with HBR's most cutting-edge, forward-looking, and provocative content on the topic. Answers the question "What does HBR have to say about customer data and privacy?" for customers who have read authored books on the topic or who are coming to our brand for our trusted perspective on a topic they have yet to read much about. Audience: Leaders and managers who need to get up to speed--quickly--on the implications for companies on the collection, storage, and use of customer data and privacy: to understand the basics, consult with the right people, keep up with their competitors and colleagues, understand the potential impact for their team/company/industry, and reinvent their business for the future.

• Autore: Andrew Burt, Harvard Business Review, Thomas C. Redman
• Anno edizione: 2020
• Editore: Harvard Business Review Press
• Formato: EPUB3 con Adobe DRM
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9781633699878

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