The Deceptive Click

di Gaurav Garg (Autore)

Gaurav Garg, 2025

You are being manipulated. Every single day. And it is not your fault. That surprise charge on your credit card from a "free" trial that auto-renewed. The airline ticket whose price mysteriously inflated with hidden fees just before you paid. The social media feed that you planned to check for five minutes and ended up scrolling for an hour. These are not isolated frustrations or personal failings. They are the calculated outcomes of an invisible architecture of manipulation built into the very fabric of the digital world: dark patterns. The Architecture of Manipulation is a groundbreaking and definitive guide that turns on the lights, exposing the psychologically potent designs that corporations use to subvert your choices, drain your wallet, and steal your attention. Drawing on deep research into behavioral psychology, landmark legal cases, and the hidden mechanics of user experience design, this book gives you the tools to see the traps, resist their pull, and reclaim your control. Inside, you will discover: The Psychological Blueprint: Uncover the powerful cognitive biases—from Loss Aversion to the Default Effect—that your mind's "autopilot" uses and how they are weaponized against you. A Field Guide to the Traps: Learn to identify, name, and neutralize the most common dark patterns, including the Roach Motel, Drip Pricing, Confirmshaming, and Privacy Zuckering. The True Human Cost: Understand the staggering financial and psychological toll of these designs, from the billions lost in "junk fees" to the erosion of our collective trust and personal agency. The Empowerment Toolkit: Master a set of practical, powerful defenses, from the 4-step "Power of the Pause" technique to an arsenal of privacy-enhancing tools that can harden your browser and protect your data. This book is for anyone who has ever felt outmaneuvered by a website, trapped by a subscription, or drained by their digital life. It is a work of crucial media literacy for the modern age, providing a vocabulary for our frustration and a clear path toward a more ethical and humane technological future. Don't be a passive user in an environment designed to exploit you. Read The Architecture of Manipulation and become the architect of your own digital freedom.

• Autore: Gaurav Garg
• Anno edizione: 2025
• Editore: Gaurav Garg
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798231295012

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