Digital Communication Management: Theories and Practices for a Global and Volatile World

di Mark Badham (Autore)

Vilma Luoma-aho (Autore)

Taylor & Francis Ltd, 2025

This state-of-the-art textbook provides a wide-ranging foundation to communication management – including corporate communication, public relations, and strategic communication – from an exclusively digital and global perspective. The book covers the core principles necessary for introductory students of both university and executive programs, with a particular focus on how digital technology is shaping communication management in the increasingly volatile environment. To help bring theories, concepts, and challenges to life, it features captivating real-life stories, case examples and studies, and insightful Q&As with senior practitioners – collectively representing almost 40 organizations (of various types and sizes) from 20 countries across the world. Thought-provoking exercises and critical and reflective questions contribute to a deeper level of understanding of each chapter’s topics. These and other pedagogical tools – as well as the newly emerging Digital Media-Arena (DMA) Framework – orient readers with the fast-changing, global, and volatile world of digital communication management. Additionally, the book extensively incorporates emerging topics and future trends in communication management (e.g., digital communication hijacking, misinformation, virtual influencers, and AI-enabled predictive modeling). This book is designed for courses or modules that cover an introduction to communication management, corporate communication, public relations, and/or strategic communication in communications and business schools. Online resources also accompany the text: an author-created podcast, PowerPoint lecture slides, tutorial/workshop exercises, case studies, reading reflection forms, quizzes, and instructions for assignments (case study, essay, and podcast reflection). Please visit the hyperlink: www.routledge.com/9781032671307

• Autore: Mark Badham, Vilma Luoma-aho
• Editore: Taylor & Francis Ltd
• Anno: 2025
• Rilegatura: Paperback / softback
• Pagine: 378 p.
• Dimensioni: 254 x 178 mm
• Peso: 730 gr.
• EAN: 9781032671307

Testo in English