The Dopamine Dealers: How McDonald's, KFC & Burger King Turned Your Brain Into Their ATM

di Rodriguez Michael (Autore)

Michael Rodriguez, 2025

Your brain is under attack right now. And you don't even know it. Every "craving" you experience, every "spontaneous" decision to grab fast food, every moment when you find yourself inexplicably hungry while driving past golden arches—none of this is accidental. It's the result of decades of research by neuroscientists, behavioral psychologists, and addiction specialists working not in universities, but in corporate laboratories designed to hijack your neural reward systems for profit. The most addictive substances on Earth aren't sold by dealers in dark alleys—they're served with a smile by minimum-wage teenagers in brightly lit restaurants. Award-winning investigative journalist Michael Rodriguez exposes the shocking truth behind the fast food industry's most closely guarded secrets. Through leaked internal documents, former McDonald's laboratory researchers, and ex-advertising executives, he reveals how food addiction neuroscience has been weaponized to turn ordinary people into neurologically dependent customers. This isn't just about unhealthy food—it's about corporate consumer manipulation on a scale that rivals government propaganda. Rodriguez uncovers the sophisticated neuromarketing behavioral economics techniques that make resistance nearly impossible, even for people who understand the health risks. Discover how: McDonald's, KFC & Burger King engineer products that trigger dopamine faster than nicotine Fast food manipulation psychology bypasses your conscious decision-making Urban environments are redesigned to support addictive consumption patterns Children's developing brains are specifically targeted for lifelong dependency This investigative journalism exposé combines cutting-edge brain science with fearless corporate reporting to reveal why you make food choices that contradict your conscious values. The companies spending billions to influence your eating habits are counting on you never reading this book. They're about to lose that bet. The most important meal of your life might be the one you decide not to eat.

• Autore: Rodriguez Michael
• Anno edizione: 2025
• Editore: Michael Rodriguez
• Formato: EPUB2 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798231823918