e-Business 2.0: Roadmap for Success

Ravi Kalakota, Marcia Robinson

Anno: 2000
Rilegatura: Paperback / softback
Pagine: 544 p.
Testo in English
Dimensioni: 230 x 190 mm
Peso: 931 gr.
  • EAN: 9780201721652
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Descrizione
In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.