The Field Guide to Supergraphics: Graphics in the Urban Environment

di Sean Adams (Autore)

Thames & Hudson Ltd, 2018

The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements. A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner. The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes. This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture.

• Autore: Sean Adams
• Editore: Thames & Hudson Ltd
• Anno: 2018
• Rilegatura: Hardback
• Pagine: 384 p.
• Dimensioni: 150 x 200 mm
• Peso: 890 gr.
• EAN: 9780500021347

Testo in English