For Friends Not For Brands

Gianni Catalfamo

Editore: 40k books
Formato: EPUB
Testo in en
Cloud: Scopri di più
Compatibilità: Tutti i dispositivi (eccetto Kindle) Scopri di più
Dimensioni: 11,09 MB
  • EAN: 9788865866436
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Descrizione
Digital Marketing is "like a bicycle" because, like in a bicycle, you have two wheels which serve two very different purposes, but are equally important.The Rear Wheel deals with how to engineer a system to sustainably produce content that Google will deem as "good" while at the same time retaining a strong connection with the Brand messages.The Front Wheel deals with the softer issues that often sink even the most successful Digital Marketing program: a successful project may grind to a halt because we failed to involve the right company function at the right moment, asking the right questions in a language they can understand.