Getting to Know Digital, Content, Social Media, and Community Management

di James Grant MacDonald (Autore)

James Grant MacDonald, 2025

Digital content, social media, and community management have become permanent forms of labor inside modern organizations. What often appears as posting, engagement, or moderation is in practice a continuous system of response, visibility management, and emotional regulation shaped by platforms rather than by job descriptions. This book examines how that work tends to function once it moves beyond novelty and becomes operational. The roles covered here sit at the intersection of communication, infrastructure, and attention economics. Output is rarely finished, performance is evaluated through partial metrics, and responsibility concentrates at the point of public interaction while authority remains distributed elsewhere. Work expands through availability, maintenance, and adaptation rather than through clearly bounded tasks or linear progression. Drawing on observable patterns across platforms, markets, and organizational settings, the book traces how digital labor is structured day to day. It looks at how posting cycles, engagement demands, moderation responsibilities, and visibility pressures interact with employment models, pay structures, and career movement. Variation across regions and industries appears not as exception but as part of the system itself. Rather than offering guidance or prescriptions, the focus stays on describing how these roles typically operate in practice. The result is a clear account of digital communication as ongoing work shaped by platform dependence, metric driven evaluation, and continuous exposure, where sustainability depends less on mastery than on adaptation.

• Autore: James Grant MacDonald
• Anno edizione: 2025
• Editore: James Grant MacDonald
• Formato: EPUB3 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798233479519