Google Analytics 4 Playbook: The no-nonsense guide to tracking what matters and increasing conversions

di Maya (Autore)

Simon Caldwell, 2026

Most businesses have Google Analytics 4 installed. Very few use it well. They look at traffic. They report sessions. They celebrate pageviews. But they still cannot answer the only question that matters: what is actually driving revenue? Google Analytics 4 Playbook is a practical, no-nonsense guide for business owners, marketers, and operators who want to stop guessing and start using data to make better decisions. This book shows you how to: • track the conversions that actually matter • understand where your customers really come from • find the leaks in your funnel • compare traffic sources by value, not vanity • read GA4 reports in a way that leads to action This is not a certification manual and not a technical reference written for analysts. It is a business-focused guide to using Google Analytics 4 to understand traffic, improve conversions, and turn data into revenue. If you want a clearer view of what is working, what is wasting money, and what to fix next, this book will show you where to look.

• Autore: Maya
• Anno edizione: 2026
• Editore: Simon Caldwell
• Formato: EPUB3 con DRMFREE
• Lingua: Inglese
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798233650246