NOTE: You are purchasing a standalone product; MyWritingLab (TM) does not come packaged with this content. If you would like to purchase both the physical text and MyWritingLab, search for ISBN-10: 032188180X /ISBN-13: 9780321881809. That package includes ISBN-10: 0133944131 / ISBN-13: 9780133944136, ISBN-10: 013394414X / ISBN-13: 9780133944143, and ISBN-10: 0205830609 / ISBN-13: 9780205830602. MyWritingLab is not a self-paced technology and should only be purchased when required by an instructor. For courses in Developmental Writing. A one-of-a-kind resource to improve writing skills IDEAS and Aims fulfills a growing need in our classrooms for a different approach and a different type of writing textbook. Its consistent focus on subject, purpose, audience, and genre leads students to effectively analyze writing situations they will encounter in their classes and beyond. This is accomplished through use of an easy to remember template called IDEAS [Interest, Details, Explanation, Audience, and Style] helping students see writing not only as an important academic tool but as a necessary skill for their personal and professional lives. Also available with MyWritingLab (TM) This title is also available with MyWritingLab-an online homework, tutorial, and assessment program designed to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. A full Pearson e-text version of IDEAS and Aims is available in MyWritingLab, complemented by plentiful sample documents, videos, and exercises arranged in a learning path specific to this text.