Impact: A Complete Guide to Creating a User Research Practice at Your Organization

di Nikki Anderson (Autore)

Taylor & Francis Ltd, 2025

Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience. Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it’s a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.

• Autore: Nikki Anderson
• Editore: Taylor & Francis Ltd
• Anno: 2025
• Rilegatura: Paperback / softback
• Pagine: 564 p.
• Dimensioni: 229 x 152 mm
• Peso: 1070 gr.
• EAN: 9781041046424

Testo in English