Impact for Email Marketing: Building Lasting Customer Relationships

di Mustafa Al-Dori (Autore)

Mustafa Al-Dori, 2025

Ever opened an email that felt like it was written just for you—maybe a warm welcome from your favorite shop or a timely deal that felt spot-on? That's the magic of email marketing, and Impact for Email Marketing is your crash course in creating that same magic for your own audience. Part of the Impact Marketing Series, this book is your portable workshop—filled with actionable tips to craft emails that people actually open, click, and respond to. Whether you're a small business owner dreaming of loyal customers, a marketer chasing better open rates, or someone curious about writing emails that connect, Dr. Mustafa K. Al-Dori offers a roadmap that's both inspiring and doable. Think of this book like a coffee chat with a friend who's mastered email marketing. They'd tell you stories, simplify the tough stuff, and hand you the exact tools to get started. Across six hands-on modules, you'll explore everything from why email builds trust (hello, $40 return for every $1 spent!) to planning campaigns, writing irresistible subject lines, designing mobile-friendly emails, and analyzing results using tools like Mailchimp or Google Analytics. At the end? A capstone project where you build a real, ready-to-launch 3-month email marketing plan for your business, brand, or side hustle. Like preparing a perfect dish—you'll gather your ingredients, follow a recipe, and serve something amazing. Dr. Al-Dori, an expert in business administration with a practical mindset, brings this to life with stories you'll remember—like how a local bookstore tripled sales with a welcome series, or how a nonprofit doubled donations with one heartfelt email. Each chapter includes activities—like auditing your inbox or planning a campaign for a fictional store—to turn knowledge into action. You'll pick up powerful techniques like: Tailoring messages for different customer types (bookworms vs. pet lovers) Automating welcome sequences and re-engagement campaigns Using segmentation and personalization to boost performance Measuring success with clear metrics like CTR and ROI Here's what you'll gain: ? Clarity: Understand why email marketing is so effective and what terms like "open rate" and "deliverability" really mean ? Skills: Craft catchy subject lines, sleek mobile designs, and click-worthy calls-to-action ? Strategy: Build campaigns based on customer journeys, segmentation, and CRM tools ? Results: Track performance and create reports that impress your team or clients ? A Real Plan: Leave with a ready-to-go 3-month strategy for your brand or business Whether you're an entrepreneur, marketer, freelancer, or even just starting a newsletter as a passion project, Impact for Email Marketing gives you the tools to create emails that feel like a personal note—not just another message in the inbox. In a noisy digital world, it's time your emails stood out. This book shows you how. ?? Grab your copy now and start building customer relationships that last.

• Autore: Mustafa Al-Dori
• Anno edizione: 2025
• Editore: Mustafa Al-Dori
• Formato: EPUB2 con DRMFREE
• Compatibilità: Tutti i dispositivi (eccetto Kindle)
• Layout: Reflowable
• EAN: 9798230972136

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