Intercultural Communication for Global Business: How leaders communicate for success

Elizabeth A. Tuleja

Anno: 2016
Rilegatura: Hardback
Pagine: 320 p.
Testo in English
Dimensioni: 229 x 152 mm
Peso: 703 gr.
  • EAN: 9781138932838
pagabile con 18App pagabile con Carta del Docente

Articolo acquistabile con 18App e Carta del Docente

Approfitta delle promozioni attive su questo prodotto:

€ 234,23

€ 275,56

Risparmi € 41,33 (15%)

Venduto e spedito da IBS

234 punti Premium

Disponibile in 10 gg

This book brings together principles and new theories in intercultural communication in a concise and practical manner, focusing on communication as the foundation for management and global leadership. Grounded in the Cultural Intelligence Model, this compact text examines the concepts associated with understanding culture and communication in the global business environment to help readers: * Understand intercultural communication processes. * Improve self-awareness and communication in intercultural settings. * Expand skills in identifying, analyzing, and solving intercultural communication challenges at work. * Evaluate whether one's communication has been effective. Richly illustrated with examples, activities, real-world applications, and recent case studies that make the content come alive, Intercultural Communication for Global Business is an ideal companion for any business student or manager dedicated to communicating more effectively in a globalized society.