Introduction to E-Commerce

di Zheng Qin (Autore)

Guolong Wang (Autore)

Wanqiu Deng (Autore)

Springer Verlag, Singapore, 2025

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. The key technology involved including e-commerce support, payment, and security is introduced. This book highlights the practical application of the applied psychology of e-commerce in business activities and expounds the system structure, transaction mode, and decision-making strategy paradigm of e-commerce with typical examples. This book helps readers to understand the basic concepts, the latest knowledge and the way of e-commerce development. This book elaborates the theory, specific tools, methods, and practical experience, which can be used as a textbook or professional book for e-commerce courses and also a reference book for interested readers.

• Autore: Zheng Qin, Guolong Wang, Wanqiu Deng
• Editore: Springer Verlag, Singapore
• Collana: E-Commerce in Theory and Practice
• Anno: 2025
• Rilegatura: Hardback
• Pagine: 714 p.
• Dimensioni: 235 x 155 mm
• EAN: 9789819777891

Testo in English